Update on soft plastics recycling and the REDcycle Program
08 Mar 2023
Simplot the manufacturer of I&J, Birds Eye, Edgell, and John West was a founding member and is a long-time supporter of the REDcycle Program which was aimed at offering consumers a simple way to recycle their soft plastic packaging rather than sending it to landfill. As such, we are disappointed by REDcycle’s announcement in November 2022 to pause the program and the subsequent news that REDcycle ceased operating in February 2023.
As a result, we are working on updating affected product packaging that features the REDcycle and Australasian Recycling Label.
Until an alternate solution is available, we ask consumers to please put our products that use soft plastics in their home rubbish bin, not in kerbside recycling bins (unless the Curby or NPRS trial is available in your area) as it is not recyclable in that system.
Finding long-term solutions that continue to advance recycling initiatives and help us to meet Australia’s National Packaging Targets will require the combined efforts of government, industry, NGOs, packaging manufacturers, waste recovery and recycling industries. Simplot and its brands continue to support and work to advance these efforts.